nature’s garden - snack product photography + stop-motion
So snack-able!
We eat with our eyes first—so what’s the best way to make snacks irresistible? Give people something delicious to look at!
When Nature’s Garden approached me, they were gearing up to launch their gut-supporting, bite-sized snack, Yoggies. If you’ve been to Costco recently, you’ve probably seen these little probiotic-packed bites that have taken the snack world by storm. Their debut needed visually engaging content to match the excitement of the product itself, and I was thrilled to help bring Nature’s Garden’s vision to life.
Over our six-shoot retainer, the main focus was creating fun and dynamic stop-motion animations for Yoggies’ big launch. These animations brought the product to life, showing off the playful and delicious nature of the yogurt-coated fruit bites. But we didn’t stop there—Nature’s Garden also needed high-quality stills for their full range of snacks, including their signature trail mixes, nuts, and dried fruits.
One of the biggest visual themes we explored was pattern and texture. By arranging the snack packs in bold, repeating layouts and incorporating the rich textures of the ingredients themselves, we created images that instantly capture attention. Whether it was a perfectly arranged flat lay of colorful Yoggies bags on or a package of heart-healthy trail mix nestled in a sea of nuts and dried fruit, each shot was designed to make you want to reach out and grab a handful.
Well-executed product photography plays a crucial role in making a product look as good as it tastes. By combining thoughtful composition, vibrant colors, engaging textures, and some food styling magic, we gave Nature’s Garden the imagery they needed to stand out online and successfully launch their newest snack innovation, Yoggies.
If you want your snack brand to shine, investing in professional photography is the way to go—because when people see something delicious, they can’t help but want to try it.
Are you a snack brand looking for mouthwatering visuals? If my style resonates with your brand, let’s create something delicious together! Visit my contact page and reach out.