tcho - holiday chocolate bar photography
Unwrapping a chocolatey holiday!
I was choco-lit with excitement when a B-Corp chocolate company came knocking at my door this holiday season. Modernly minimalistic and brilliantly bold, TCHO Chocolate has been the perfect match for this color-loving product photographer—because while we sometimes do neutrals here, this holiday photoshoot was anything but!
In my last post, I talked about the importance of staying on brand when creating holiday content—you can read it here—and TCHO Chocolate is a great example of how staying true to your brand identity can be a smart move during the holidays. This year, TCHO, the innovative chocolate company known for its high quality, bold flavors and ethically sourced chocolate, took this advice to heart—and the results were as sweet as their products.
Rather than diving headfirst into the traditional holiday palette of red, green, and gold, together we leaned into TCHO’s signature look: bright, modern colors paired with clean, geometric patterns. By doing so, I was able to create holiday content that not only felt festive but also unmistakably TCHO.
This holiday campaign was a burst of vibrant energy, and figuring out how to bring that vision to life was half the fun! Of course, we didn’t want to overshadow the products, so finding the right balance was key. It all came down to strategically pairing bold, colorful backgrounds with playful props to create the perfect festive vibe.
From hot pink ribbons to candy-colored garlands and bright ornaments, every detail radiated fun and festivity. A quirky nutcracker made a cameo, adding charm, while I made sure TCHO’s signature packaging was the main attraction for guaranteed brand recognition. I love how this modern, cheerful take on holiday vibes really let TCHO’s personality shine through and perfectly illustrates how staying authentic to your brand during the holidays doesn’t just set you apart—it builds trust and recognition.
But don’t just take my word for it—during one of my after-shoot check-ins, TCHO’s social media manager mentioned that their marketing team was so happy with the images’ performance, they decided to extend their licensing for advertising. What a sweet win for everyone involved!
So, here’s to TCHO for entrusting me to make their brand shine this holiday season—and for proving that sticking to your true colors can be just as festive as any jingle bell.
BONUS: To sprinkle some extra holiday cheer and show my appreciation for TCHO being such a dream client, I had a little extra fun in the studio. I whipped up this festive stop-motion and sent it over as a surprise—because who doesn’t love a little unexpected holiday magic?