jot - coffee product stop-motion
Grab your mug, it’s time to get caffeinated!
I know I’m going to say this a lot here, but Jot was truly so fun to work with! I mean, for one, it’s a coffee brand. Can you ask for a better product to work with? And two, the brilliant shade of yellow in Jot’s brand color palette is such a treat! It’s rich (just like their coffee), and it creates a beautiful contrast against the bold black and white bottle.
Ok, geek out moment over.
Jot’s goal for this photoshoot was to create a lightly styled environment with an emphasis on lighting and shadows, dapple in some pastries for craveability and focus on textures to highlight the process in an immersive approach. The Jot team also wanted to include a product packaging shot and a detail shot of their branded tablespoon.
Together we landed on a minimal kitchen set up to really draw the viewers’ attention to the product, used hard light to create the shadows they were looking for and incorporated splashes, dribbles, bubbles and swirls to bring texture to each shot.
This Jot photoshoot turned out to be the gift that keeps on giving. About half of the work from this shoot gets referenced all the time. And I mean all. the. time! To date, at least one photo or stop-motion from this shoot has been reference by every new and potential client I’ve hopped on a Discovery Call with.
Beverage companies LOVE the pouring stop-motion. Any company with a liquid product gets excited by the swirls of coffee concentrate seeping into the glass of water. And everyone seems to love the dark, rich dynamic of coffee beans splashing and dribbling against the warm and vibrant yellow background.
In a world full of hustle and bustle, and short attention spans, it amazes me when anything has an ounce of longevity and I’m able to create imagery with solid staying power. Maybe the brand has moved on to a different aesthetic or is focusing on the latest trend, but these images live on with every call I take.
Don’t get me wrong, I’m proud of all my photography. All the work in my portfolio (and not in my portfolio) is valuable; it performs for my clients, and it assists in attracting new brands for me to work with.
But it’s a funny thing when a handful of images and stop-motions seem to captivate everyone that comes across them.
Art is so subjective, but also universal.
